Google Ads
Google Ads is an online advertising platform developed by Google that allows businesses and individuals to create and display ads across Google’s vast network of services, such as Google Search, YouTube, Gmail, and other websites and mobile apps that are part of the Google Display Network.
Campaign Types
Google Ads offers various campaign types based on your marketing goals:
Search Ads:
- Appear on Google search results pages when users search for specific keywords.
Display Ads:
- Appear on a network of websites across the internet, such as news sites, blogs, and others that are part of the Google Display Network.
Video Ads:
- Displayed on YouTube and other Google partner sites.
Shopping Ads:
- Product-based ads that appear on Google Search and Shopping.
Bidding & Budgeting
Pay-per-click (PPC):
- Google Ads operates on a pay-per-click (PPC) model, meaning you only pay when a user clicks on your ad.
Bidding:
- Refers to how much you’re willing to pay for clicks on your ads. You can set a budget to control how much you spend daily or over the lifetime of a campaign.
Automated bidding
- Allows Google to adjust your bids based on factors like competition and expected conversion rates.
Targeting
Keyword targeting:
- Show your ads to users searching for specific terms.
Demographic targeting:
- Target users by age, gender, parental status, or household income.
Geographic targeting:
- Focus ads on specific locations.
Device targeting:
- Choose to display ads on mobile devices, tablets, or desktop computers.
Audience targeting:
- Reach people based on their interests, behaviors, or past interactions with your website.
